VPK Ltd

Repositioned VPK with a refreshed brand and new Webflow website to support larger projects and expansion into Arabic-speaking markets.

Problem

VPK needed to reposition its brand and website to win larger projects and support international expansion, including Arabic-speaking markets.

Goal

  • Improve perception to secure higher-value deals
  • Launch a scalable website with Arabic support
  • Align brand with the scale and quality of projects

Approach

Strategy
  • Audited the existing brand and website
  • Identified gaps in design, messaging, and branding
  • Repositioned VPK for large-scale developments
Branding
  • Refreshed logo, typography, and color palette
  • Created a visual identity guide for consistency
vpk visual identity
Messaging & Copy
  • Clarified value proposition and service offering
  • Wrote copy for homepage, products, projects, and about pages
  • Highlighted developer partnerships and project scale
Design & Development
  • Designed and built a new website in Webflow
  • Structured pages for performance, clarity and scalability
  • Added Arabic, French and German for all pages
vpk mockups

Website Link